Global Connexions

In an increasingly globalised world, Global Connexions assists organisations to develop Cultural Intelligence, understanding cross-cultural markets and help them expand into international markets.

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Cultural intelligence is a critical skill for working in culturally diverse environments, doing business with multicultural markets and for success in international business. Global Connexions, part of the leading multicultural marketing agency MultiConnexions, addresses the growing need for skills and knowledge in dealing with culturally and linguistically diverse audiences within organisations, marketplaces and international businesses.

Services

Cross-Cultural Training & Advisory

Global Connexions helps you better understand patterns within a culture to set you up for business success. Whether you want to tap into India, China, the Philippines, Vietnam, Indonesia, the Middle East or Australia, we provide the cross-cultural insights you need. We also provide cross-cultural support for expatriates working abroad. Our expertise guides C-suite and top leadership through cross-border partnering programs....Read More

International Marketing & Advisory

International marketing and globalization are the new language for sustainable business growth. Global Connexions can help an organisation looking for buyers, partners, investors or allies, our market advisory services give you the required local marketing intelligence, the right connections, and the relevant market insights to strategically enter and expand in global markets. We focus particularly on growing scalable markets, such as India among others...Read More

Diversity Audits, Multicultural / Diversity Workshops & Cultural Testing

Global Connexions helps you understand the various multicultural audiences inside out to get you in step for a profitable tomorrow. Global Connexions offers a full suite of tailored multicultural and diversity advisory services including workshops, product advisory, and strategy, for setting up multicultural teams. Some of our popular workshops are listed...Read More

Cross-Cultural Training Programs

Global Connexions helps you better understand patterns within a culture to set you up for business success. Whether you want to tap into India, China, the Philippines, Vietnam, Indonesia, the Middle East or Australia, we provide the cross-cultural insights you need. We also provide cross-cultural support for expatriates working abroad. Our expertise guides C-suite and top leadership through cross-border partnering programs.

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Doing Business with Asia
Cultural Cues into China
Partnering with the Philippines
Interpreting Indonesia
Venturing into Vietnam
Doing Business with the Middle East
Doing Business with Australia
Cross-Border Partnering Leaders Programs

Insights into India: With the newly inked ECTA between India and Australia, uncover the key insights to build better efficiency and stronger collaboration with India.

Cross-cultural Expat Support: We assist ex-pats to work through culture shock and be at their most productive when dealing with different cultures. 

Customisable programs: customised programs are also available based on an organisation’s needs. 

Diversity Audits, Multicultural / Diversity Workshops & Cultural Testing

Global Connexions helps you understand the various multicultural audiences inside out to get you in step for a profitable tomorrow.
Global Connexions offers a full suite of tailored multicultural and diversity advisory services including workshops, product advisory, and strategy, for setting up multicultural teams. Some of our popular workshops are listed below:

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Walk-the-Talk To Drive Results
Leaders Annual Planning Offsite Sessions
New Migrant Markets Matter
Marketing to Multicultural Audiences
Multicultural Youth & Millennials
Connecting with Ethnic Business Owners
International Students – Our Future Customers?
Global Connexions offers diversity audits, multicultural audits and cultural testing services to measure the effectiveness of the marketing dollar spent by organisations. Census 2021 reveals 1 in 2 Australians were born overseas or have one parent born overseas. Our Diversity Measurement Products help organisations and marketers to understand the gaps in market planning to ensure Diversity, Equity and Inclusion are an integral part of planning and implementing marketing programs to accurately reflect the demographics and psychographics of the Australian population.

International Marketing & Advisory

International marketing and globalization are the new language for sustainable business growth. Global Connexions can help an organisation looking for buyers, partners, investors or allies, our market advisory services give you the required local marketing intelligence, the right connections, and the relevant market insights to strategically enter and expand in global markets. We focus particularly on growing scalable markets, such as India among others.

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Make an enquiry today
We also assist overseas companies keen to expand to Australia with our knowledge of the local business, legal and marketing requirements. Global Connexions can assist with the complete range of our international marketing advisory services.
Using our Inside Out framework, we work with you as part of your team in understanding your products, processes, and business goals to carve out strategies designed to help you realise these goals in Australia or in your chosen international market. Our experience includes launching several reputed overseas organisations in Australia.

Leadership Team

Founder and Partner
Sheba Nandkeolyar
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Co founder and partner
Sanjeev Nandkeolyar
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Head of DE&I
Katrina Hall
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Connect with Sheba

Sheba Nandkeolyar

Founder, Partner & Cross-Cultural Practice Lead
Sheba is a highly regarded multicultural marketer and a leading cross-cultural expert. Her experiences span across several countries including Australia, India, China, USA, UK, among others. Sheba was recently awarded the prestigious and inaugural International Advertising Association’s IAA Inspire – Champion Award, which paid tribute to her lifetime achievement and contribution towards excellence in global marketing communication.

Sheba thinks on her feet and values change as a way of life. As a leading multicultural marketing strategist, her insights & advice have assisted marketers across several industry categories including financial services, telecom, automobiles, health, pharmaceuticals and various FMCGs.

Sheba is a leading cross-cultural consultant and leads the cross-cultural practice at GLOBAL CONNEXIONS. She is a strong proponent of bilateral trade relationships between Australia and Asian countries, especially India, through her Industry & Board positions. She is the co-founder and CEO of MultiConnexions, which is Australia’s only integrated multicultural marketing agency to have won the GOLD EFFIE award in its category.

Sheba advises the Australian and Indian governments on bilateral trade issues and cultural barriers in doing business in Asia. She has led several international trade delegations. She was also a part of the CEO-delegation to India led by former Australian Prime Minister Hon. Tony Abbott MP, in 2014. She mentors women and young people to enter the world of Business, Marketing & Communications. She is a regular speaker at industry conferences and universities, including the Australian School of Business, and at client offsite planning meetings

Work Experience:

  • Co-founder and CEO, MultiConnexions 
  • MD and Senior Management roles at McCann, WPP and Inter-publicity
  • Program and Marketing Faculty Member Indian Institute of Management (IIM), Lucknow, India.

Board Positions:

  • Immediate Past National Chair, Australia India Business Council (AIBC)
  • National Chair, AIBC Women in Business Chapter
  • President, International Advertising Association (IAA) Australia Chapter
  • Global Vice President – Diversity Equity and Inclusion, IAA Global
  • Advisory Board Member, Media Diversity Australia 

Awards:

  • IAA Inspire – Champion Award 2015/2016
  • CLIO & DILO (USA) for Glaxo
  • Gold at CANNES for India Tourism
  • Ogilvy International Award for best PR campaign for Boots – Ostelin
  • Ogilvy International Award for Best Marketing Campaign – Western Union
  • Asia Pacific PR Award for DIMA Olympics multimedia campaign and international media launch
  • EFFIE GOLD for the best Multicultural Marketing campaign, HSBC/MultiConnexions
  • CRC Multicultural Marketing Awards – Telstra, Big Pond & NRMA Insurance
  • Westpac CEO 1st and furious agency medal
  • Arch of Excellence for ‘Best Entrepreneur’ category, Govt. of India (1999)
  • Excellence in Business award – UIA
  • Business Woman of the Year award – GOPIO
  • South Asian Community Role Model award – Rabitah

Sheba Nandkeolyar

Founder, Partner & Cross-Cultural Practice Lead

Sheba is a highly regarded multicultural marketer and a leading cross-cultural expert. Her experiences span across several countries including Australia, India, China, USA, UK, among others. Sheba was recently awarded the prestigious and inaugural International Advertising Association’s IAA Inspire – Champion Award, which paid tribute to her lifetime achievement and contribution towards excellence in global marketing communication.

Sheba thinks on her feet and values change as a way of life. As a leading multicultural marketing strategist, her insights & advice have assisted marketers across several industry categories including financial services, telecom, automobiles, health, pharmaceuticals and various FMCGs.

Sheba is a leading cross-cultural consultant and leads the cross-cultural practice at GLOBAL CONNEXIONS. She is a strong proponent of bilateral trade relationships between Australia and Asian countries, especially India, through her Industry & Board positions. She is the co-founder and CEO of MultiConnexions, which is Australia’s only integrated multicultural marketing agency to have won the GOLD EFFIE award in its category.

Sheba advises the Australian and Indian governments on bilateral trade issues and cultural barriers in doing business in Asia. She has led several international trade delegations. She was also a part of the CEO-delegation to India led by former Australian Prime Minister Hon. Tony Abbott MP, in 2014. She mentors women and young people to enter the world of Business, Marketing & Communications. She is a regular speaker at industry conferences and universities, including the Australian School of Business, and at client offsite planning meetings.

Work Experience:

  • Co-founder and CEO, MultiConnexions
  • MD and Senior Management roles at McCann, WPP and Inter-publicity
  • Program and Marketing Faculty Member Indian Institute of Management (IIM), Lucknow, India.

Board Positions:

  • Immediate Past National Chair, Australia India Business Council (AIBC)
  • National Chair, AIBC Women in Business Chapter
  • President, International Advertising Association (IAA) Australia Chapter
  • Global Vice President – Diversity Equity and Inclusion, IAA Global
  • Advisory Board Member, Media Diversity Australia 

Awards:

  • IAA Inspire – Champion Award 2015/2016
  • CLIO & DILO (USA) for Glaxo
  • Gold at CANNES for India Tourism
  • Ogilvy International Award for best PR campaign for Boots – Ostelin
  • Ogilvy International Award for Best Marketing Campaign – Western Union
  • Asia Pacific PR Award for DIMA Olympics multimedia campaign and international media launch
  • EFFIE GOLD for the best Multicultural Marketing campaign, HSBC/MultiConnexions
  • CRC Multicultural Marketing Awards – Telstra, Big Pond & NRMA Insurance
  • Westpac CEO 1st and furious agency medal
  • Arch of Excellence for ‘Best Entrepreneur’ category, Govt. of India (1999)
  • Excellence in Business award – UIA
  • Business Woman of the Year award – GOPIO
  • South Asian Community Role Model award – Rabitah
Connect with Sanjeev

Sanjeev Nandkeolyar

Co-Founder, Managing Partner & International Marketing Practice Lead
Sanjeev is the Managing Partner for GLOBAL CONNEXIONS and leads the International Marketing Practice. He brings over 30 years of well distributed and rich cross-functional business experience in B2B and B2C markets across Asia Pacific working at senior management positions for blue chip companies like the Westpac Group, American Express, Godfrey Phillips and Dabur. Sanjeev’s industry experience spans across Banking and Financial services, FMCG, OTC Healthcare, Advertising and Entertainment.  Sanjeev consults on Business Strategy, Research and Insights and Process for new cross border clients and start-ups, including assisting them with funding related to Private Equity referrals.
He has successfully launched market leading consumer and payment products in markets in Asia Pacific, set up the Disney Merchandise Licensing business in India that saw him working with a vast range of product categories from Apparels, Homewares, Music, Food, Stationery to Sporting Goods and even manufactured and sourced products from China. Widely travelled and versatile with product market entry strategies, he inimitably blends this with his vast practical experience and market insights. 

His roles have seen him launch new products and brands, manage large multicultural sales and marketing teams with varied mandates – work on product/market entry strategies, develop new products, work on joint ventures, negotiate various third party vendor contracts and improve internal processes for revenue enhancement and cost containment.

An MBA and a post graduate in international business from India’s premier Indian Institute of Foreign Trade, Sanjeev brings international business nous with strong foundations resting on product markets, cross-cultural and multicultural awareness and training. Through his professional career he has received several awards and accolades.

Work Experience:

Instock Australia – Cross-cultural and international business consulting for Australian clients from Financial Services, FMCG and other segments
Westpac Group – Strategy, product marketing and portfolio lead for Consumer and SME business credit cards in Australia
American Express – Omni channel sales and distribution lead in India for payment products
Godfrey Phillips – Business development and diversification lead, who introduced the Greenfield Walt Disney licensing business in India, looked at various JV opportunities including those with Estee Lauder, Shiseido and several other products
Dabur India – Marketing lead for healthcare over-the-counter (OTC) and skin care products, where he managed and launched several products in India

Professional Association Memberships:

  • Strategy Consulting and Consumer Insights
  • e-Marketing Association
  • I love Start Ups
  • Harvard Business Review
  • Australia India Business Council 
Connect with Sanjeev

Sanjeev Nandkeolyar

Co-Founder, Managing Partner & International Marketing Practice Lead
Sanjeev is the Managing Partner for GLOBAL CONNEXIONS and leads the International Marketing Practice. He brings over 30 years of well distributed and rich cross-functional business experience in B2B and B2C markets across Asia Pacific working at senior management positions for blue chip companies like the Westpac Group, American Express, Godfrey Phillips and Dabur. Sanjeev’s industry experience spans across Banking and Financial services, FMCG, OTC Healthcare, Advertising and Entertainment.
Sanjeev consults on Business Strategy, Research and Insights and Process for new cross border clients and start-ups, including assisting them with funding related to Private Equity referrals. He has successfully launched market leading consumer and payment products in markets in Asia Pacific, set up the Disney Merchandise Licensing business in India that saw him working with a vast range of product categories from Apparels, Homewares, Music, Food, Stationery to Sporting Goods and even manufactured and sourced products from China. Widely travelled and versatile with product market entry strategies, he inimitably blends this with his vast practical experience and market insights.
An MBA and a post graduate in international business from India’s premier Indian Institute of Foreign Trade, Sanjeev brings international business nous with strong foundations resting on product markets, cross-cultural and multicultural awareness and training. Through his professional career he has received several awards and accolades. His roles have seen him launch new products and brands, manage large multicultural sales and marketing teams with varied mandates – work on product/market entry strategies, develop new products, work on joint ventures, negotiate various third party vendor contracts and improve internal processes for revenue enhancement and cost containment.
Work Experience:
Instock Australia – Cross-cultural and international business consulting for Australian clients from Financial Services, FMCG and other segments Westpac Group – Strategy, product marketing and portfolio lead for Consumer and SME business credit cards in Australia American Express – Omni channel sales and distribution lead in India for payment products Godfrey Phillips – Business development and diversification lead, who introduced the Greenfield Walt Disney licensing business in India, looked at various JV opportunities including those with Estee Lauder, Shiseido and several other products Dabur India – Marketing lead for healthcare over-the-counter (OTC) and skin care products, where he managed and launched several products in India
Professional Association Memberships:
  • Strategy Consulting and Consumer Insights
  • e-Marketing Association
  • I love Start Ups
  • Harvard Business Review
  • Australia India Business Council 

Interested in diversity workshops, cross cultural training, and international marketing?

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